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Jarrod McGinnis, division marketing manager for John Deere, takes viewers for a ride in the new John Deere 7R Series row-crop tractors to demonstrate the new electronic-style shifting called CommandQuad. The transmission comes with a new feature called Efficiency Manager, which integrates elements of an IVT into a powershift transmission for better fuel efficiency. Viewers also are taken over a bump track to experience the benefits of front-axle and cab suspension.