One month prior to the official launch date, New Holland gave media a preview of its new farm equipment lineup for model year 2015. Mark Hooper, New Holland’s marketing director for North America, says 2015 is a significant launch year for hay and forage equipment, in particular, which is where the company has its roots. Over half of the new products, and there are 25 of them in all, are designed for this segment.
Just three weeks before Farm Progress show, the bellweather of the summer shows, New Holland gave media a preview of their new offerings for 2015. New Holland is launching 25 new products this year, which are divided over the company’s three market segments: hay and forage, cash crop, and commercial work tools.
We don't have to sit through a lot of team-building meetings and exercises here in our organization. Sure, they're all the rage in corporate America, but not so much here in real America. We know how to get things done and aren't afraid to have others help us if we can....More
Editors were recently invited to an engine teardown event hosted by Shell Lubricants in Greensboro, NC, to see how the company’s new low-viscosity engine oils perform. Howard Hill, director of Shell’s field trial product development program in N.A., gives a close-up look at a Destroit diesel DD15 420 hp engine from a truck that was on a two-year trial....More