In an attempt to show dealers and customers that it is stronger than ever, McCormick introduced two families of tractors and model additions to its high-horsepower line. Top executives from McCormick USA and parent company Argo SpA based in Rio, Italy, spent the summer visiting dealers across the Midwest to show the nine new models and an updated look, which are part of the company's strategy for growth in the U.S. (See “Here tomorrow,” page 4.) It was the company's biggest launch since reentering the U.S. market in 2001.
“Each one of these products is addressing fairly high-volume sectors in the marketplace where we have not been active in the past,” says Rodney Miller, vice president of sales and new products. “We now have tractors that go from 28 to 280 hp, which is a broad range that allows us to address some new market segments.”
McCormick added two new high-horsepower models: the 145-hp XTX 145 and the 167-hp XTX 165. “We didn't have a high-horsepower offering between our 130-hp MTX and 175-hp XTX tractors,” says Paul Wade, training manager. “Now we've filled that gap.”
The new models have the same eight-speed powershift transmission used in their larger counterparts but in a smaller, more maneuverable frame. The tractors provide eight speeds instead of the conventional four in each of the four ranges so operators can maintain a maximum working speed without having to stop and shift between ranges.
Wade says these tractors are tough enough to be used for heavy tillage yet are lighter weight than higher-rated models, resulting in less fuel use and soil compaction. Plus they have a shorter wheelbase and swivel front fenders to provide a tighter turning radius and better maneuverability.
The tractors are also the first to feature a brand-new look and body style that will eventually be carried to all models. A new one-piece hood maximizes engine access for daily maintenance and cleaning of radiators. The new styling features fresh paint, new wheels, modified lights, and a new decal scheme and striping that bare a striking resemblance to Spiderman.
“People have said they want McCormick to have its own brand identity and not look like a carryover from Case IH,” says Wade in reference to the fact that at one time both Case IH and McCormick tractors were manufactured out of the same factory in Doncaster, England. “This styling has given us a new direction I think.”
Suggested list prices for the XTX 145 and 165 tractors range from $88,682 to $100,440. Circle 117.
Lighter utility tractors
The company also introduced a line of utility tractors, the CL series, assembled by McCormick's parent company, Argo SpA. “It is not a Landini heritage tractor or a McCormick heritage tractor painted red,” says John Sargeant, vice president of marketing and logistics for McCormick USA. “It is a brand-new product for us.”
The tractors are positioned as a lighter-duty alternative to McCormick's traditional C series utility tractors designed for the farm. The series consists of three models ranging from 52 to 67 PTO hp. All are powered by a 3-cyl. Perkins engine. Other features include an open station platform; an independent, 54-rpm, single-speed PTO; and an optional telescopic lower link arm.
Suggested list prices range from $23,332 to $28,623 for the 2-wd tractors and $27,789 to $33,996 for the 4-wd models. Circle 118.
Other big news is McCormick's entry in the under-40-hp compact tractor segment with the launch of the CT series for the rural lifestyle, landscape and estate markets. The series consists of four models ranging from 28 to 47 hp (23 to 41 PTO hp).
McCormick is making a full line of implements, including loaders, backhoes and mowers, to be used with the tractors. The compact tractors are built in Korea and shipped to Kiehl, WI, for final assembly.
Suggested list prices for the CT series compact tractors range from $16,995 to $23,020. Circle 119.
For more information, contact your local McCormick dealer or visit www.mccormickusa.com.