Flat to lower prices
“Our seed prices for 2011 are flat to lower versus last year,” says Brian Humphries, national sales manager for Wyffels Hybrids. “That holds true for our entire product lineup, regardless of geography.”
Humphries attributes a “leveling off” of technology prices as the key reason why prices won’t be moving significantly higher. “Over the past few years, we have worked to gain as much efficiency as possible in our production and marketing,” he says. “But the price of the newer technologies has been the major price driver.”
Terry Gardner, North America product marketing director for Pioneer, says year-over-year pricing for Pioneer products will remain generally flat, although some newer products will see a slight price increase. “We base our product prices on the value they give to the grower,” he says. “And not every producer needs the same set of genetics or traits.”
Earlier this year, Monsanto announced a reset of its pricing platform for the company’s trait packages. Prices are expected to be flat to lower for some of the company’s current traited lineup, including Genuity SmartStax corn and Genuity Roundup Ready 2 Yield soybeans. “All our soybean seed will be sold by count, and seed treatments will be an optional offering,” says Jennifer Ralston, soybean product management lead for Monsanto.
Stacked traits in corn seed remain a hot seller, and companies expect those products to stay in high demand in 2011. “There’s a continuing trend to accept stacked products and the value they deliver,” says Chuck Lee, head of corn and soybean marketing at Syngenta. The company’s new Agrisure Viptera corn trait that was included in the company’s new traited corn offerings accounted for nearly 20% of the company’s corn portfolio.