Today’s market provides plenty of opportunities for independent seed companies not affiliated with a major seed brand, according to Jeff Hartz, marketing manager, Wyffels Hybrids. “Some independents are able to offer a lot of the technologies that other seed companies can’t,” he says. “The key is that we’re not bound to only what a parent company sells or develops. We can offer many different technologies in genetic packages and can more objectively bring to market the hybrids that fit our customers’ needs the best.”

But it remains a tough marketplace. “For us to survive, we must be better than our larger competitors at developing innovative, advanced hybrids and bringing them to producers,” Hartz adds. “But we like our situation and are very optimistic that there are opportunities in this market.”