Halls crowded by both people and equipment, new technology as far as the eye could see and clear weather for all of the show brought people out in droves. Hosted at Deutsche Messe, the largest convention and event center in Germany, Agritechnica 2013 is an impressive site. Here are 10 key factors about the show from DLG - the show's organizer - to put it in perspective.
10 - International in Nature:Nearly 2,900 exhibitors were on hand from 47 countries, and this year 1,500 of those exhibitors - about 52% - were international. In the past 10 years, DLG has seen the percentage of international exhibitors grow from 33 percent to 52 percent.
9 - Driving Innovation:Reinhard Grandke, CEO, DLG, told media in a post-show wrap-up press event that Agritechnica is a "workshop for the future" and this event had its share of future-thinking technology on board. The displays, monitors, cloud-computing and other tech on hand show that global farmers are applying technology across their operations, and this show had everything on display.
8 - Systems and Components:Organizers had a first for 2013 with its three-building Systems and Components area. It was the first time that these makers of everything from connectors to hydraulic cylinders to axles were pulled together in one place. While some were concerned that traffic was down - as reported by Bernd Scherer, head of VDMA, the German equipment maker's association - the concept will move forward. "We have shown there is always room for improvement," Scherer says.
This section was interesting and in a chat with a couple exhibitors it was apparent that purchasing agents and engineers were on hand to look at the components and discuss how they might fit into future designs. With international companies turning to these component makers to turn up the volume on their engineering content, the concept has value. DLG and VDMA will be working to enhance the experience for those exhibitors in 2015.
7 - Big Crowd on Hand: It's hard to get a handle on just how big the crowd is when moving from packed building to packed building, but DLG reports 450,000 visitors were on hand, which is a new record. That's a 7 percent increase from the 2011 crowd.
6 - Germany Fields Plenty of Visitors:Breaking down that 450,000 visitors, DLG reports that 338,000 came from Germany, which is a 6 percent increase from 2011. A survey of visitors shows farmers came from around the country. Organizers say 38 percent traveled from South and Southwest Germany, 50% from North and West Germany and 12 percent from East Germany. Interestingly, the growing interest in East German farming needs is pushing up the size of equipment - those larger farms need big equipment (which would be familiar to U.S. producers).
5 - International Visitors by the Numbers:Of the 450,000 visitors 112,000 were international. Organizers report this is a new peak in international visitors which was a 15 percent increase from 2011. Here is a breakdown of where many of the international visitors came from:
Western Europe: Switzerland, 11,500; the Netherlands, 10,000; Austria, 8,700; France, 7,500; Ireland, 5,800; Demark, 5,200; United Kingdom, 5,000; Belgium, 4,500; Finland, 4,300; and Italy, 3,700.
Eastern Europe: About 19,000 attendees were on hand from Central and Eastern Europe. The largest included Czech Republic, 3,600; Poland, 2,900; Russia, 2,400; and Ukraine, 1,900.
Rest of the world: DLG reports that about 8,900 were on hand from North, Central and South America; Oceania (including Australia) had 2,000 on hand; India fielded 1,350 visitors; and Africa brought 1,350 visitors.
4 - Data, Data, Data: Show organizers grouped key exhibitors into a special exhibit they called Smart Farming, where farmers could learn more about the technology that is coming to market for data management, capturing data and decision-making systems. The proliferation of data gathering tools around the region is astounding, and the growing acceptance of farmers to use on-the-go sensing tools is also an interesting trend.
3 - Expanding Crop Options: Developing regions including Africa and Asia offer a lot of promise for food production and Agritechnica worked to fill that need with new information and technology for those regions too. DLG's Grandke explains that a special Rice Production area was set up, which was something new, and it turned out to be quite popular for visitors. In fact, developing countries could get a lot out of this show with its all-in-one display of new tech for everything from water management to biogas production to timber management.
2 - Germany at the Center: DLG notes that this show is proof that Germany "remains a significant center for innovations and investment," according to a wrap-up press release. The crowded-buildings offer proof of that as exhibitors were kept busy all six days of the show.
1 - Youth in Focus: More than 20,000 young farmers and students from home and abroad were on hand at the show. They took part in job forums and career counseling offered during the event. The show conducts a Young Farmers Party, which this year had 4,000 on hand. Entertainment for the Young Farmers Party were the Peterson Brothers, the young Kansas farmers who have made a name for themselves as farm advocates through a popular series of YouTube videos.
Big show, plenty to see and international all around, Agritechnica was a success for 2013 from the organizer's standpoint. Mark your calendars - the next show is Nov. 10-14, 2015 (with Preview Days Nov. 8 and 9) at the Exhibition Grounds in Hannover.
Check out our Agritechnica Galleries from the show:
- Covering the territory of Agritechnica
- Finding hidden treasure in the Agritechnica halls
- Farmers crowd in for second day of Agritechnica
- Uncovering new-tech solutions
- Wrapping up the big show
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