What is in this article?:
- Climate Corp, Monsanto lay out new data privacy policies
- Evolving business
Data privacy is a growing concern, but companies are responding to the challenge. The American Farm Bureau Federation makes a statement about farmer data use. The Climate Corporation and Monsanto have set down new data privacy policies.
The rise of “big data” in agriculture is both an opportunity and a challenge for farmers who collect information from their farms. Increasingly, there’s a worry about how that data can be used and the value of the data to both the farmer and third-party companies.
During the 2014 meeting of the American Farm Bureau Federation, the group expressed concerns about data and passed a policy statement that outlines what it believes are important issues surrounding farmer data. In a statement issued by Bob Stallman, AFBF president, he says: “Proprietary data collected from individual farms is valuable and should remain the property of the farmer. As innovation and technology using this data expand to provide farmers new management tools, protecting the privacy of this data is paramount.”
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Climate Corp., acquired by Monsanto late in 2013, is already on track with new services for 2014 (see story on Page 12). Monsanto is also working to pull its data services into one group, creating a formal connection between Climate Corp. and its FieldScripts tools and services. And Climate Corp. is entering into an agreement with WinField to enhance that firm’s R7 Tool.
As Climate Corp. moves forward, CEO David Friedberg explains that “technology is moving quickly and changing our world. As wireless smart sensors become ubiquitous and cheap, we’re seeing an explosion of data, and we’re getting a better understanding of the world around us.”
Friedberg says with this data, it will be possible to drive smarter and better-informed decision-making for managing crops for higher yield and profit. But there is uncertainty about how that data will be used while maintaining control of a farm’s private information. He says Climate Corp.’s privacy approach keeps the farmer in mind.
“Farmers own the data they supply, and they control who can access the data they provide,” he explains. “And they can easily remove their data from our system.” He adds that the company will not sell customer data or give it to any third party.
As part of this new policy, the company is also providing data services free of charge. This would allow a farmer to create, store and access that data to “enable the valuable services we intend to provide,” Friedberg says. Essentially, this free, online storage is like an off-farm computer file folder where you keep your data. You can share information from it with others, but the data remains yours.
Friedberg also says its approach to managing data and data privacy will be subjected to third-party review by an outside firm that can assess how Climate Corp., and Monsanto, are doing the job. The company is talking with a few firms that audit these types of practices, but a final auditor has not been chosen.
Open data standards
One challenge of eventually sharing data is having data from one machine that’s usable to others. For example, if you collect harvest data on one platform, the information should be readable by your co-op’s applicator for a better prescription map — not always the case.
Friedberg has announced creation of a new independent group, the Open Agriculture Data Alliance, that would work to ensure that those different platforms can “talk” to each other. “[The group would create] an open set of [application program interfaces] and dialogue on that effort,” he says. “It would create interoperability standards, security and privacy standards for data use.” The alliance was announced in late January.
A farm’s individual data can have added value if it is anonymously aggregated for analysis. For example, a specific hybrid’s performance across a key geography could be captured from individual farmer data and collated to create a better analysis of its performance.
Friedberg says if a farmer stores data on the free data service, it won’t be touched, unless the farmer grants permission. “We may ask the farmer to use their data to enhance the services we offer or use to research specific yield models for nitrogen application. We would ask each farmer for permission to use that data.”
Friedberg came from Google and understands concerns over data privacy. “When Gmail was announced, there was a lot of concern. It was new, and we gave people a lot of free data storage, but there was hesitation. Now people are comfortable with it. We’ve seen the same concerns with [other advancements].
“We want to be proactive and get in front of it, and make it clear that our intention here isn’t to disadvantage farmers, but to advantage them and deliver new value,” he says.