John Deere isn't hiding the fact that it will work with other manufacturers to react to market demand. For years, the company has selectively put its name and colors on small tractors, ultrawide planters, tillage implements and other equipment manufactured by smaller companies. Now Deere is taking niche marketing to the next level, creating an entirely new brand called Frontier Equipment. You won't find a leaping deer logo on any of this stuff, but the line of nearly 200 products will be on display and distributed exclusively at John Deere dealers under the Frontier brand.

Deere has positioned the new brand as a group of rugged, reliable products that will complement existing John Deere products. It's the type of short-line equipment farmers used to have to go somewhere else to buy. The company hopes the products will help turn Deere dealerships into “one-stop” equipment shopping centers. Manufacturers such as Rome, Maschio, J&M, Woods and MacDon are among those contributing to the Frontier lineup. Here's a look at some of the product categories.

Specialty tillage

Rome Manufacturing is supplying Frontier's heavy-duty offset disks. The lineup is capable of handling high-residue crops, including corn. There also are implements for pasture renovation, severe-duty construction and forestry applications. Long-life features include greaseable, dual, tapered roller gang bearings, bearing wear plates and adjustable disk blade scrapers. General-purpose disks range from 8 to 25 ft.; heavy-duty disks range from 9 to 20 ft.; and super-duty ag and construction disks range from 11 to 20 ft. The 17- and 20-ft. disks come with an optional hinged wheel that allows the operator to hydraulically change gang angle from 0 to 45° from the tractor cab. Weight per blade ranges from 212 to 612 lbs. Price: $9,146 to $38,163.

Grain transport

J&M builds seven sizes of Frontier gravity wagons ranging from 165 to 750 bu., six sizes of grain carts from 525 to 1,075 bu. and three styles of header transport. Gravity wagons have automotive-type steering for improved maneuverability, control and handling. The graphite-coated tank interior enhances clean-out. Standard features include an extendable tongue, a light kit, two inspection windows and an observation ladder for easy viewing of grain. Prices for gravity wagons range from $3,374 to $11,716. Wagon running gears ranging from 8 to 24 tons are sold separately.

On grain carts, auger diameters range from 14 to 22 in. The auger folding system is designed to swing away from the semitrailer to avoid collision and damage. Diamond or lug tires are available on the carts, or a 94-in. track system is available on the 1,075-bu. cart. Grain scales and tarps are available on all models, either field or factory installed. Prices for grain carts range from $15,525 to $38,745.

Mower conditioners

The Frontier center-pivot, sickle-bar mower conditioner, made by MacDon, is designed to cut a wide variety of forage crops. This machine has a cast, oil-bath wobble box, which runs a single sickle. The steel conditioner rolls provide a positive crimping action, allowing for quick dry down. The conditioners are offered in 12-, 14- and 16-ft. sizes with 540- or 1,000-rpm PTO. Price: $24,038 to $25,899.

Economy mowers

Rear-discharge grooming mowers from Woods come in 48- to 72-in. cutting widths under the Frontier brand. They are compatible with tractors rated 16 to 30 hp with Cat. I 3-pt. hitches. Standard features include a gearbox with cooling fins, spring belt tensioning, floating 3-pt. top link, and four rubber swivels that level the cut for reduced scalping.

Ground-engaging tools

Turn a small landscape tractor into an earthmoving machine with one of the new Frontier ground-engaging implements. The lineup includes earthmoving rear blades, heavy-duty rotary tillers, box blades, landscape rakes, pulverizers, posthole diggers and construction-grade box blades designed to fit the John Deere TLB tractor. Rotary tillers, made by Maschio, come in working widths of 42 to 103 in. and are compatible with tractors with 10 to 100 hp. With 13 different models available, tiller prices range from $1,781 to $3,074.

John Deere dealers will be carrying more Frontier products in the coming months. For more information, log on to www.buyfrontier.com or www.freeproductinfo.net/fin.