The farm shows this fall almost looked like sporting events with all the farmers decked out in jackets, T-shirts and hats sporting logos. But they weren't showing off their favorite ball team or sporting good line. Case, New Holland, Caterpillar, Deere and AGCO were some of the insignias of choice in this latest, growing craze to hit farm show aisles, college campuses, and rural and city streets.

What's in the store.

The array of giftware and clothing available from major agricultural equipment manufacturers is large and varied - from warm, insulated jackets that will take you outdoors through fall and winter to get chores done comfortably, to long-sleeved shirts, turtlenecks and shirts stylish enough to wear out to dinner. And watch out for watches. Whether it's the rugged sport/stopwatch from AGCO, the leather-banded Powerglow or keepsake Johnny Tractor watches from Deere or the "must have" watch from Cat, they'll all keep you on time for dinner.Beyond company colors. Each year, New Holland commemorates the holidays with a special line of regional giftware and wildlife wearables. Its wildlife clothing line features a different wild animal every year; this year it's the black bear. For its giftware line, it features a farm scene from a farming region in the United States. Previously it was Longhorns from Texas; this year it's oranges from Florida and California.

AGCO also offers a special line of clothing each year. This year the Massey name is emblazoned on its clothing line along with an embroidered pheasant scene. The company offers items with logos of most of its brand or product names.Along with its wearable lines, Case offers a line of giftware depicting a Christmas scene. This year it's "Hanging the Star." It also is offering one of the largest model tractors available. On a 1/18-scale, its antique replica Farmall is sure to be a collector's item. Caterpillar's agricultural line of wearables (it also has a complete industrial line) includes a denim, insulated jacket and a commemorative belt buckle. Deere offers stylish but rugged clothing for men, women, children and even babies.So, come, all ye faithful fans, and pick out gifts for you or your loved ones that tout brand loyalties.