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The John Deere exhibit at Agritechnica 2011 was one of the largest at the German show. Between Deere's large German market and the substantial number of foreign visitors attending the show, Deere opted for a much larger exhibit this year, according to Oliver Neumann, manager of public relations.
A highlight of the exhibit was live shows held each half-hour from a stage and elevated posts around the equipment. The shows were managed from a control booth filled with monitors and glassed in with what else but green glass.