A gold or silver medal is a significant feather in a company’s cap. Winners are sure to remind you that they’ve been awarded a medal, and these products often become the center point of conversation. It is also a way to recognize the latest innovations when it comes to agriculture.
Yes, there are awards that are a very big deal to those within the industry. I know that with the plethora of award ceremonies that inundate the television schedule, it’s very easy to become cynical when another award is highlighted.
But let me tell you about a series of awards in agriculture that are a very big deal within the industry, are highly regarded and sought after and perhaps give us all a glimpse of the future direction of innovation within the agricultural industry.
Every two years, the more than 100 acres of exhibition space at the Exhibition Grounds in Hannover become the go-to place for agricultural machinery and equipment. Agritechnica will host more than 2,700 exhibitors from 47 countries during the second week of November. And it’s here that you will see everything you can imagine…and a lot more than iron.
One highlight of the event is the awarding of Gold and Silver medals by the German Agricultural Society (DLG) to the innovations competition. This year, nearly 400 companies submitted their latest innovation that will be on display at Agritechnica. An esteemed group of judges then award gold and silver medals to the companies and products. This year, four gold medals and 33 silver medals will be awarded during the show.
Like what you’re reading? Subscribe to Farm Industry News Now e-newsletter to get the latest news and more straight to your inbox twice weekly.
Having covered Agritechnica in 2011, I can tell you first-hand that a gold or silver medal is a significant feather in a company’s cap. Winners are sure to remind you that they’ve been awarded a medal, and these products often become the center point of conversation.
Sure, it is partly a way to boost a new product. But it is also a way to recognize the latest innovations when it comes to agriculture.
Additionally, it also gives some insight as to where agricultural innovation is heading. This year, nearly 90 percent of the submissions included further developments in the areas of electronics, sensor technology and software.
So while there will be a lot of new iron to see, the innovation will also come in a smaller package.
Farm Industry News will be at Agritechnica 2013 and provide daily updates during the show.
Here’s the list of this year’s medal winners: