Dow AgroSciences introduced a new brand identity yesterday, which the company has worked on over the past year. Dow AgroSciences will further leverage the recognition and capabilities of the company to deliver new solutions and technologies to growers around the world.
“The significant investment in new innovations by the company over the past decade has enabled many new agricultural technology collaborations and advances, new product launches, and overall faster business growth,” says Antonio Galindez, president and CEO, Dow AgroSciences.
As part of the rebrand, customers will see changes on marketing materials and products. The new Dow AgroSciences company tagline, “Solutions for the Growing World,” reflects Dow AgroSciences’ commitment to agriculture and the growing needs of the planet.
The adoption of the red Dow diamond-shaped logo more clearly associates the enterprise as a wholly owned subsidiary of The Dow Chemical Company and to Dow’s brand transformation.
Galindez adds that the new brand identity will not change the successful business model being used by the company. “More than a decade ago, we instituted a successful business strategy that has helped us become one of the fastest-growing companies in agriculture, committed to providing innovative crop protection and plant biotechnology solutions,” he says. “We see our new brand profile as an important contribution to attaining our long-term strategic goals.”
Dow AgroSciences’ new brand identity is now live on the company’s websites globally. In addition, customers around the world will begin to see the new Dow AgroSciences brand identity through crop protection and seed marketing materials and product packaging.