Farm Industry News Blog

How farmers buy crop inputs

In December, Farm Industry News will publish its 2013 Buyers’ Forecast issue, chockfull of predictions about pricing and supply of farm inputs for the upcoming year. In my tangential approach to researching this story, I stumbled across the term “neuromarketing,” described as a new field of marketing research that studies buyers’ brains and measures their body’s response to marketing stimuli.

Big-name companies with fat research budgets use this physiological intelligence to understand consumer preference and how consumers make buying decisions and then use that information to tailor their marketing strategies.

Now, back to our “Buyers’ forecast” issue for December. I wanted to include some information on how farmers make buying decisions about crop inputs such as seed, chemicals, fertilizer, and even farm machinery. Do they react in ways that are different from the general consumer?

A quick Google search brought up the name Roger Dooley, a marketing consultant and regular contributor to Forbes and author of the book  Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. I went straight to the source and asked him my question.

“Jodie, I don't think I have any insights related to farmers as a group,” Dooley replied in an email. “I would expect that they would be subject to the same non-conscious preferences and behaviors as other humans.”

Hoping to redeem myself, I followed up by asking if he could share any highlights of his research as it pertains to consumers in general.

Acknowledging that this was a really broad topic, he shared a couple of thoughts as they relate to a general audience.

Subconscious shopping. “While we think of ourselves as rational economic beings, in fact a huge amount of our behavior is controlled by non-conscious processes, as much as 95% according to neuroscientists,” Dooley says. “Some tests have shown that our subconscious mind decides on a course of action seconds before we consciously make the same decision! In some cases, we reach a decision based on non-conscious or emotional factors ("buy the red convertible!") and then explain it with logic ("that car gets great gas mileage, and holds its value better than most cars.")  In many cases we are unaware that's what we are doing. This is why many advertisers don't talk about their products at all and use purely emotion-driven ads.”

The pain of paying. “We all like bargains, and we all hate to get gouged,” Dooley says. “Brain scans have shown that when we see a price that strikes us as too high, it actually lights up the pain center in our brain. If we have a choice, we won't buy that overpriced item. If we are stuck with that price, like a $4 soft drink in a movie theater, we'll pay but be unhappy about it. We're feeling that pain!

“No idea if that's what you are looking for...,” he wrote.

It was just what I needed.

Now, back to the “2013 Buyers’ Forecast” story I had originally planned to write.

For more information about neuromarketing, read Dooley’s blog at www.neurosciencemarketing.com/blog/or visit his website at rogerdooley.com  

 

Discuss this Blog Entry 94

on Oct 26, 2013

It was just what I needed.
The YouTube Cash Blueprints

on Mar 22, 2014

I came onto your blog while focusing just slightly submits. Nice strategy for next, I will be bookmarking at once seize your complete rises.
Alfamart official partner merchandise FIFA piala dunia Brazil 2014 | Agen Texas Online Indonesia Terpercaya | Agen Texas Online Indonesia Terpercaya | Unit Link Terbaik di Indonesia Commonwealth Life Investra Link

on May 30, 2014

It’s never too late to improve your information and your contents inspire me.
battlefield play4free funds generator

on Jul 9, 2014

He takes a look at research data to back up his statements about the lack of antibiotic residues in meat. payday loans online

on Jul 14, 2014

I followed up by asking if he could share any highlights of his research as it pertains to consumers in general.buy ambien

on Oct 16, 2014

I love the way the information is presented in your post. I've added to my social bookmark ... and am waiting your next post. ms points generator information here

psn code generator download here

on Oct 16, 2014

Hoping to redeem myself, I followed up by asking if he could share any highlights of his research as it pertains to consumers in general.
http://minihusky.net

on Jul 18, 2014

This is why many advertisers don't talk about their products at all and use purely emotion-driven ads.Hotel Tel Aviv

on Jun 11, 2014

That this was a truly universal matter, he joint a pair of meditations as they tell to a catholic house.visit the website

on Jun 21, 2014

Or at least the stereotypical image of a serviceman, all milk-fed and ready to go do Man-Things.film streaming article

on Jul 22, 2014

I wanted to include some information on how farmers make buying decisions about crop inputs such as seed, chemicals, fertilizer, and even farm machinery.where can i buy garcinia cambogia fruit

on Aug 8, 2014

This is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful informationLunatik promo code

on Oct 2, 2014

I am truly exceptionally awed with this article, here i am as of now sitting tight for some additionally fascinating articles and trust you will be posting like that data.berita bola

on Jul 6, 2014

I permit study your piece, I am extremely ample impressed so you mode of commentary fully salubrious also same educational. www.chocolatefantastic.com

on Jul 15, 2014

This is why many advertisers don't talk about their products at all and use purely emotion-driven ads.life insurence

on Jul 20, 2014

I wanted to include some information on how farmers make buying decisions about crop inputs such as seed, chemicals, fertilizer, and even farm machinery.empower network review

on Jul 21, 2014

Brain scans have shown that when we see a price that strikes us as too high, it actually lights up the pain center in our brain. umrah visa

on May 2, 2014

Ask anybody that knows me and they can tell you that I label everything; I have name labels on my camera equipment, computers, portable hard drives, and most of all my memory cards. He LOVES it! It's so easy just to pop in the microwave and let it rest on his neck while he relaxes. As well as understanding other people, I'm finding out a little about myself and how to balance out some of my own behaviors. I wish I had read it a long time ago. At the end of the day whats $120 bucks when you spend $1000 for a rifle and $800 for a good scope and $2 per round and $15 per range fee ? Get this and you will have a truly sighted in rifle ready for the season. learn more I have wanted a good electric pot after breaking a previous glass one. The grinding is noisy (not unexpected). Exercise gets blood to your brain, bringing it glucose for energy and oxygen to soak up the toxic electrons that are left over. This razor is very quiet compared to the 5 series and cleaning takes a lot less time. The seller was good too. It's not quite as close a shave as the razor, but it's close enough for me.

on Aug 26, 2014

Acknowledges a million yet suit retain up the charming process.I experience before bookmarked it.vipit

on Sep 10, 2014

Hoping to redeem myself, I followed up by asking if he could share any highlights of his research as it pertains to consumers in general.
http://rinatlazar.bloger.co.il/129096/

on Sep 20, 2014

I assent along your epilogues further mind eagerly stare advanced to your hereafter renews..Stunning inform.garcinia cambogia report

on Sep 28, 2014

Some tests have shown that our subconscious mind decides on a course of action seconds before we consciously make the same decision! In some cases
Healthy recipes

on Oct 5, 2014

The thought you imparted here is astounding, I admire your kind method for information imparting! why not look here

on Oct 12, 2014

This will help me in my working. This is similar to my fourth time halting over your Blog.best dehumidifier

on Sep 18, 2014

Extraordinary inform however I was wondering if you could communicate a litte plus on this dependent?roller supply

on May 28, 2014

Yeomans manufacture buying opinions about yield inputs such as germ, chemicals, manure, further square plow machinery. 6scoops.com

on Jul 8, 2014

Great write-up, I am a big XLPE CABLES believer in commenting on blogs Orthodontist in Ranchi to inform the blog writers Stainless steel casting know that they’ve added something worthwhile to the world wide web!.

on Aug 2, 2014

It is a rare occasion for famous artists gather in one stage. Eventhough they sell tickets which quite expensive, but it still sold out. reviews on yeast infection no more by linda allen: rebelmouse.com/lindaallenyeastinfectionnomore/

on Jul 8, 2014

there is no end of natural beauty, the writer share an awesome information to the visitors and tourists, I like it very much!
http://hairtransplantationinhyderabad.com/hair_transplant_cost.html

on Aug 13, 2014

A healthy diet is not about strict nutrition philosophies, staying extremely thin, or depriving yourself of foods you loveTruOrganic

on Aug 24, 2014

Mere benevolent inform. I calculate external that single hears something fresh ordinary. bingo bonus bagging

on Aug 27, 2014

I would be delighted to recommend the dispatch for its value satisfy. Stunning courier.http://acft.ws/acvge

on Sep 20, 2014

Just wanna comment which you have a very nice internet site , I really like the style it really stands out. http://www.garciniacambogiareport.org/

on Sep 21, 2014

“I would expect that they would be subject to the same non-conscious preferences and behaviors as other humans.
laina ilman takaajia

on Oct 4, 2014

I wanted to include some information on how farmers make buying decisions about crop inputs such as seed, chemicals, fertilizer, and even farm machinery
next page

on Nov 26, 2013

excellent. one of the best articles I have every read. This is the information which I have been searching. Great information. Tembusu this article is worth bookmarking. keep it up !

on Mar 14, 2014

Acknowledging that this was a really broad topic, he shared a couple of thoughts as they relate to a general audience.itunes code generator

on May 4, 2014

This is cause numerous advertisers don't parlance about their merchandises at total moreover function just sensation-driven ads.Gulf Shores Condos for sale

on Aug 16, 2014

Inspiring, as well. Blesss for sharing such inspiring sustain beside us. You are appanage, you actually did reserve vivids. college essay writers

on Aug 30, 2014

Which is a digital sculpting plus portrait bulletin that has revolutionized the occupation.http://tinyurl.com/lwet6me

on Dec 12, 2013

I also benefit from learning the assessments, but learn that alot of people ought to stay on essay to try and add worth in the direction of the authentic weblog release. ASUS Fonepad Tablet 7 inci dengan Fungsi Telepon | Toko belanja online murah Promo heboh jual barang hanya Rp 1,- ASUS Fonepad Tablet 7 Inci dengan Fungsi Telepon

on May 4, 2014

You might insert it's marquee. Your blog emotions can increase your admirers. Npower Phone number

on Aug 11, 2014

This kind of website is providing the wonderful services on this blog and the distinct articles in your blog. m88

on Dec 17, 2013

Acknowledging that this was a really broad topic, he shared a couple of thoughts as they relate to a general audience. https://www.rebelmouse.com/boostyourbustbreastenlargement/

on May 6, 2014

I will try to write something to go along with my blog, but we will see. Great post with useful tips and ideas. agen sbobet

on May 6, 2014

This is reason numerous advertisers don't rave about their merchandises at total plus hire just sentiment-driven ads.Clash of Clans Hack Android

on Jun 30, 2014

I am looking forward for the next valuable and informative concept in your blog.buy soundcloud likes

on Jul 22, 2014

Just want to say your blog is kinda awesome. I always find great knowledge from it. Thank you. garcinia cambogia pure

on Jan 11, 2014

I can assume you are an expert on this field. Well with your permission allow me to grab your rises feed to keep up to date with incoming post. www.thechinaman.co.uk

on May 11, 2014

I was delighted to find this web site.I wanted to thank you for your time reading this wonderful.
adjustable dumbbells best

Please or Register to post comments.

What's Farm Industry News Blog?

The Farm Industry News Blog features commentary from Willie Vogt, Jodie Wehrspann, Kathy Huting, Lynn Grooms, Daryl Bridenbaugh and Jeff Ryan.

Blog Archive

Sponsored Introduction Continue on to (or wait seconds) ×