Farm Industry News Blog

Gaining equipment market perspective

Executives at major product events often offer insight to future plans.

At a product introduction you get a lot of information all at once, and sometimes you get to connect with a boss or two beyond the product managers. This week at the John Deere event we got to talk with Luke Gakstatter, vice president, agriculture and turf sales and marketing, United States and Canada, John Deere. Yep it's a long title and shows the range of responsibilities Gakstatter has but we focused on a few areas including market potential and agriculture technology.

Gakstatter's most recent role before taking on U.S. and Canada duties was as China President for Deere, where he got a lot of perspective on that Far East market. He has served in the region since 2003, and held the China position from 2009 to 2012.

He notes that his biggest observation during the three years was the rise of the Middle Class. "I saw it first hand," Gakstatter says. "The demand will be there and farmers will need to fill this rising need." The drive for an integrated system that farmers use with support from dealers is a driving force at Deere these days.

During the John Deere media event he pointed out that the journey to the 2014 new products actually started with the 2010 launch of the 8R series with the first interim Tier 4 engines. Then came 2011 - John Deere's largest rollout in history including the FarmSight system and integrated technology. In 2012, it was about turf and bringing the FarmSight strategy forward with real services.

He notes that for 2014 the company has set itself up to deliver "distinctive value." He points to new JDLink capabilities and Wireless Data Transfer which is integrated into the machines. Remote Display Access will allow dealers to "take the customer service to a new level." That Remote Display Access will allow a dealer - when authorized by the farmer - to actually see your machine during operation and they can help customers fine-tune the machine or solve a problem quickly. It's a rising level of agriculture technology from the company.

And if you have a problem, the dealer can actually reach out to the machine with Service Advisor Remote to see what's wrong before a tech ever gets access to the machine. That's a head start that should help enhance service performance too.

Gakstatter told dealers that "nobody, and I mean nobody, is positioned better than we are to take advantage" of these technologies. He acknowledges that the company isn't perfect but "when you see what we've done today you've got to be proud."

After the dealer talk, Gakstatter and I talked about how Deere is positioned to deliver. The Wireless Data Access the company touts isn't a new idea, competitors have offered similar systems for a couple years. "But our technology is integrated across our product line, this is not a bolt-on," he notes. It's a competitive stance you'll hear plenty about at the fall farm shows and into the 2014 selling season.

He also notes that dealers who use Remote Display Access can help a farmer get things going right from a call center rather than waiting for the tech rep from the dealership to call back with help. Of course, this continued push toward technology will drive dealers to invest in their businesses. "We are seeing dealers build their own call centers, they're investing in support for the technology too," he says.

With all the focus on data management and access, rising potential to enhance machine efficiency in new ways and an increasingly competitive market, John Deere continues to gear up for the future. It's paying off, the company recently reported rising earnings through its third quarter and the company is on track to have a record year.

Discuss this Blog Entry 14

on Dec 13, 2013

Great post! I am actually getting ready to across this information, is very helpful my friend. Also great blog here with all of the valuable information you have. Keep up the good work you are doing here. ASUS Fonepad Tablet 7 inci dengan Fungsi Telepon | Toko belanja online murah Promo heboh jual barang hanya Rp 1,- ASUS Fonepad Tablet 7 Inci dengan Fungsi Telepon

on Jan 22, 2014

For the past several years, Palmer pigweed, waterhemp and other small-seeded broadleaf weeds and grasses have been growing resistant to glyphosate, ALS-inhibitor, ACCase and triazine herbicides. Zidua circumvents this resistance, providing growers with effective, long-lasting residual weed control.
Mobil Sedan Corolla,agen Texas Online Indonesia Terpercaya,Cipto Junaedy

on Dec 15, 2013

Many thanks for the exciting blog posting! Simply put your blog post to my favorite blog list and will look forward for additional updates. Simply wanted to write down a word in order to say thanks to you for those wonderful tips Hp android bisa bbm

on Dec 16, 2013

Hello, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam remarks? If so how do you stop it, any plugin or anything you can advise? I get so much lately it’s driving me insane so any assistance is very much appreciated.
kobieta o motoryzacji

on Mar 14, 2014

I must admit that this is one great insight. It surely gives a company the opportunity to get in on the ground floor and really take part in creating something special and tailored to their needs. iphone 5S

on Mar 18, 2014

Hello, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam remarks? If so how do you stop it, any plugin or anything you can advise? I get so much lately it’s driving me insane so any assistance is very much appreciated. source: Android APK

on Mar 27, 2014

Simply wish to say your article is as astonishing. The clarity in your post is simply great and i could assume you are an expert on this subject. Well with your permission let me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please keep up the gratifying work. mortgage broker calgary

on Apr 7, 2014

Actually I read it yesterday but I had some thoughts about it and today I wanted to read it again because it is very well written.
model mayhem

on Apr 8, 2014

My friend mentioned to me your blog, so I thought I’d read it for myself. Very interesting insights, will be back for more!
how to last longer in sex

on Apr 9, 2014

Sometimes it is not so easy to do it, I will try it anyway! Thanks!

on Apr 11, 2014

Thanks very much for this great article;this is the stuff that keeps me going through out these day.
Diablo 3 Reaper of Souls power leveling guide

on Apr 11, 2014

"This is just the information I am finding everywhere. Thanks for your blog, I just subscribe your blog. This is a nice blog. "
one way flights

on Apr 11, 2014

I agree with your blog and i will be back to check it more in the future so please keep up your work. michael kors outleti love your content & the way that you write.
http://www.rebelmouse.com/fattyliverdietguidereviews/

on Apr 18, 2014

I agree that It surely gives a company the opportunity to get in on the ground floor and really take part in creating something special and tailored to their needs . bikin web murah jasa pembuatan web toko hosting murah jasa seo kupon diskon no contract phone plans travel promotion best reviews blog review

Post new comment
or to use your Farm Industry News ID
What's Farm Industry News Blog?

The Farm Industry News Blog features commentary from Willie Vogt, Jodie Wehrspann, Kathy Huting, Lynn Grooms, Daryl Bridenbaugh and Jeff Ryan.

Blog Archive

Sponsored Introduction Continue on to (or wait seconds) ×