A gold or silver medal is a significant feather in a company’s cap. Winners are sure to remind you that they’ve been awarded a medal, and these products often become the center point of conversation. It is also a way to recognize the latest innovations when it comes to agriculture.
Very close to the downtown area of Frankfurt, Germany, lies a sprawling 11/2 -sq.-mile industrial park that straddles both sides of the Main River. It’s an impressive sight, with all the trappings you’d expect. It is here where Bayer CropScience houses its global research and development programs of the company’s herbicides.
With higher commodity prices, producers are looking to protect every last bushel. And the battle against insect pests has gone beyond traditional soil-applied insecticides. Companies are rolling out several advanced formulations of insecticides to do battle against a laundry list of yield-robbing insects.
A new series of Pioneer brand soybean products, developed through the DuPont Pioneer Accelerated Yield Technology (AYT) process, will bring soybean growers across North America a range of high yielding varieties.
Last year’s challenging growing season could have some spillover impact in the form of herbicide carryover, warns one weed extension specialist. And it’s something growers need to keep in mind as they make their plans for 2013.
Weed resistance in corn and soybean fields is driving a renewed interest in a wide variety of crop protection products. And companies are responding. They have produced an arsenal of herbicides that feature multiple modes of action, new manufacturing processes, and improved formulations of older products. These products offer growers many options for protecting the yield potential of their corn and soybean fields. Here’s a look at what’s new.
As seed companies continue to deliver new genetics and trait packages in their seed products, producers can expect to pay a bit more in 2013. While individual pricing packages vary depending on the product mix, industry sources indicate seed will be 5% to 10% higher.
The spectacle surrounding a new tractor rollout can be quite grand, but combine a new tractor series with the ribbon-cutting at a state-of-the-art new manufacturing facility with a heavy dose of Bavarian culture and it’s a recipe for a unique event.
Press conferences are a staple to the life of an agricultural journalist. They are a necessary function that allows us to gather news and information of critical importance to our readers.
But they are also critical to companies as well. These meetings allow the company to disseminate relevant information to its audience. And depending on the company, the media attending a press conference can be from the surrounding states, or worldwide. The news generated from these events can help tell a story of a new product, provide updated market information to shareholders, and even provide a glimpse of the company’s overall marketing strategy. It’s truly a goldmine of information for journalists.
Often, however, we only report what goes on behind the microphone. To be fair, it’s often what is said at these events that is the news story. But these events also sometimes give us a glimpse of the company that goes beyond the media packet or press release. And through these photos, we’d like to share a glimpse of a media event.
I had the opportunity to attend the worldwide annual press conference for Bayer CropScience in Monheim, Germany. Journalists from around the world assembled in Monheim to listen to company updates from top management, and to ask questions.
As U.S. corn producers continue the push toward more and more corn acres — surpassing 96 million acres in 2012 — the pressure on the entire production system has mounted exponentially. Nowhere is that pressure felt more than at the beginning of the corn cycle — growing hybrid corn seed.